Purple Innovation, Inc. $PRPL
Facts as of . Built from SEC filings and our own data. Small caps move fast; check the latest filings.
Snapshot
- Exchange
- Nasdaq Global Select Market
- Sector
- Household Furniture
- Headquarters
- Lehi, UT
- Fiscal year end
- December 31
What the company doesAI summary of filing
Purple Innovation, Inc. designs, manufactures, and sells premium comfort products including mattresses, pillows, bases, sheets, and seat cushions. The company is built on proprietary Hyper-Elastic Polymer gel technology and sells through both direct-to-consumer channels (e-commerce at Purple.com, 55 company-owned showrooms, and online marketplaces) and wholesale channels (brick-and-mortar and online retail partners). In 2025, the company generated revenue with DTC accounting for 55.8% and wholesale for 44.2%. Purple is a revenue-generating company with integrated design, development, and manufacturing operations, including proprietary manufacturing equipment and hundreds of patents. [10-K 2026-03-31]
Financial health
| Period | Revenue | Net income | Operating cash flow | Cash | Filing |
|---|---|---|---|---|---|
| 6 months to Jun 2026 | $194.00M | −$33.77M | $3.64M | $23.30M | [10-Q 2026-08-11] |
| FY ended Dec 2025 | $468.73M | −$51.41M | −$33.83M | $24.34M | [10-K 2026-03-31] |
| FY ended Dec 2024 | $487.88M | −$97.90M | −$17.85M | $29.01M | [10-K 2026-03-31] |
Capital structure and dilution
- Shelf registration
- S-3 filed 2025-05-23; declared effective 2025-05-30 [S-3 2025-05-23]
Listing status
Current status: 6 Form 8-K Item 3.01 filing(s) in the last 24 months, most recent 2026-10-05. Item 3.01 covers delisting notices, failures to meet a listing rule and listing transfers; read the filing for which one.
| Date | Event | Details | Deadline | Filing |
|---|---|---|---|---|
| 2026-10-05 | 8-K Item 3.01 | Notice of delisting or failure to satisfy a continued listing rule or standard; or transfer of listing | — | [8-K 2026-10-05] |
| 2026-07-22 | 8-K Item 3.01 | Notice of delisting or failure to satisfy a continued listing rule or standard; or transfer of listing | — | [8-K 2026-07-22] |
| 2026-05-11 | 8-K Item 3.01 | Notice of delisting or failure to satisfy a continued listing rule or standard; or transfer of listing | — | [8-K 2026-05-11] |
| 2025-11-06 | 8-K Item 3.01 | Notice of delisting or failure to satisfy a continued listing rule or standard; or transfer of listing | — | [8-K 2025-11-06] |
| 2025-04-07 | 8-K Item 3.01 | Notice of delisting or failure to satisfy a continued listing rule or standard; or transfer of listing | — | [8-K 2025-04-07] |
| 2024-11-13 | 8-K Item 3.01 | Notice of delisting or failure to satisfy a continued listing rule or standard; or transfer of listing | — | [8-K 2024-11-13] |
Who owns it
| Date | Insider | Type | Shares | Price | Filing |
|---|---|---|---|---|---|
| 2026-05-04 | Lucian Robert Gerard | buy | 60,000 | $0.49 | [4 2026-05-06] |
| 2026-03-31 | Ulrich George Turner | exercise | 6,576 | — | [4 2026-04-02] |
| 2026-03-31 | Hutchings Jeffrey Layne | exercise | 16,881 | — | [4 2026-04-02] |
| 2026-03-31 | Haynor Eric Scott | exercise | 21,101 | — | [4 2026-04-02] |
| 2026-03-31 | Kerby Jeffery Scott | exercise | 13,585 | — | [4 2026-04-02] |
| 2026-03-31 | Kerby Jeffery Scott | other | 3,920 | $0.66 | [4 2026-04-02] |
| 2026-03-31 | Vogensen Todd E. | exercise | 24,116 | — | [4 2026-04-02] |
| 2026-03-31 | Vogensen Todd E. | other | 7,079 | $0.66 | [4 2026-04-02] |
| 2026-03-31 | Demartini Robert | exercise | 80,386 | — | [4 2026-04-02] |
| 2026-03-31 | Demartini Robert | other | 23,192 | $0.66 | [4 2026-04-02] |
| 2026-03-15 | Demartini Robert | exercise | 56,529 | — | [4 2026-03-17] |
| 2026-03-15 | Demartini Robert | other | 16,309 | $0.71 | [4 2026-03-17] |
Catalysts and calendar
| Date | Type | Title |
|---|---|---|
| 2026-10-05 | 8-K | Listing notice or transfer |
| 2026-08-11 | 10-Q | Quarterly report |
| 2026-08-10 | 8-K | Results of operations |
| 2026-07-22 | 8-K | Listing notice or transfer |
| 2026-07-16 | 8-K | Change to security holder rights; Charter, bylaws or fiscal year change |
| 2026-07-07 | 8-K | Director or officer change; Shareholder vote results |
| 2026-06-10 | 8-K | Shareholder vote results |
| 2026-06-08 | DEF 14A | Proxy statement |
| 2026-06-05 | 8-K | Director or officer change |
| 2026-05-29 | PRE 14A | Proxy statement |
| 2026-05-11 | 8-K | Listing notice or transfer |
| 2026-04-28 | 10-Q | Quarterly report |
Alerts for $PRPL
Email me when Purple Innovation, Inc. files an offering, gets a deficiency notice, or moves sharply.
Facts as of . Small caps move fast; check the latest filings.